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Snacking Never Tasted So Good: Say Hello to the New Grab It®

Ashford, United Kingdom – 6 April 2021

Say goodbye to Grabits® and hello to Grab It® - the UK’s favourite protein snack brand has a new name, new look, new recipe but same big flavours. The product’s rebranding has everything to do with believing that great taste should always be in reach; snacking should be healthy, convenient, and fun.

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Raised & Rooted®
Tyson Foods expands Raised & Rooted® brand to Europe
November 9, 2020

Tyson Foods, Inc. (NYSE: TSN) today announced the European launch of its plant-based protein brand, Raised & Rooted®. This is the first expansion of the Raised & Rooted® brand outside...

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Tyson Foods launches Tyson® brand in European Food Service
July 7, 2020

Delivered in sustainable packaging and developed to meet European consumer preferences, Tyson Foods launches the legacy Tyson® chicken brand in the European Foodservice market.

Tyson Foods Partners with Grupo Vibra to Continue its Global Growth Strategy
Tyson Foods Partners with Grupo Vibra to Continue its Global Growth Strategy
August 30, 2019

As part of its global growth strategy, Tyson Foods, INC. (NYSE: TSN) has reached agreement to invest in the foods division of Grupo Vibra ("Vibra Foods"), a Brazilian producers...

Tyson Foods to Acquire Thai and European Operations from BRF S.A.
Tyson Foods to Acquire Thai and European Operations from BRF S.A.
February 6, 2019

Tyson Foods, Inc. (NYSE: TSN) today announced a definitive agreement to acquire the Thai and European operations of BRF S.A. The $340 million (USD) purchase includes...

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